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E-Commerce Performance Dashboard
Real-time sales • customer insights • revenue analytics
Last updated: 2 min ago

Total Revenue

₹ 24.8L
▲ 12.4% vs last month

Orders Today

1,284
▲ Strong demand

Conversion Rate

3.42%
Needs optimization

Avg Order Value

₹ 1,930
▼ 2.1% drop

Active Customers

18,420
▲ Growing base

Revenue Trend

Traffic Sources

Organic Search38%
Paid Ads26%
Social Media18%
Email12%
Referral6%

Sales Target Progress

Monthly Goal
₹ 30L
82% achieved

Top Selling Products

ProductSalesStatus
Wireless Earbuds1,240Hot
Smart Watch980Trending
Bluetooth Speaker760Hot
Gaming Mouse540Seasonal

Recent Orders

Order IDCustomerAmountStatus
#78421Amit Sharma₹ 2,450Delivered
#78422Priya Mehta₹ 1,820Shipped
#78423Rahul Verma₹ 3,120Processing
#78424Sneha Iyer₹ 980Cancelled

Profit Insight

Profit margin improved due to reduced logistics cost, but discounts increased → risk to long-term margins.

Customer Retention Insight

68% of new users do not return after first purchase. Retention improves significantly after 2nd order.
Sales Dashboard
Revenue • Orders • Channel Performance
Last updated: 2 min ago

Gross Sales

₹ 18.2L
▲ 8.2% growth

Net Profit

₹ 6.4L
▲ Healthy margin

Refunds

₹ 82K
▼ High returns

Completed Orders

8,421
▲ Strong fulfillment

Monthly Sales

Sales Channels

Daily Orders Trend

Top Products Revenue

Conversion Funnel

Payment Methods Split

Customer Analytics
Segmentation • Retention • Behavior Insights
Last updated: 2 min ago

Total Customers

18,420
▲ +6.2% growth

New Customers

2,140
▲ Strong acquisition

Returning Customers

11,280
Repeat buyers

Churn Rate

8.4%
▼ Needs attention

Customer Segments

User Growth

Customer Satisfaction

Top Regions

Mumbai24%
Delhi19%
Bangalore16%
Pune14%
Hyderabad11%

Customer Behavior Insights

Segment Avg Spend Orders/Month Loyalty
High Value ₹ 4,200 6 High
Mid Value ₹ 2,100 3 Medium
Low Value ₹ 850 1 Low
At Risk ₹ 620 0.5 Churn Risk
Inventory Management
Stock • Movement • Alerts • Category Insights
Last updated: 2 min ago

Total Products

1,284
▲ Active SKUs

Low Stock Items

82
▼ Needs restock

Out of Stock

24
▼ Lost sales risk

Inventory Value

₹ 48.6L
▲ +5.3% growth

Category Stock Levels

Stock Movement

Warehouse Distribution

Stock Status

In Stock78%
Low Stock14%
Out of Stock8%

Low Stock Alerts

Product Category Stock Left Status
Wireless Earbuds Electronics 12 Low
Smart Watch Electronics 8 Critical
Running Shoes Fashion 15 Low
Yoga Mat Sports 6 Critical
Business Reports
Performance • Profitability • Growth Insights
Last updated: 2 min ago

Total Revenue

₹ 2.8 Cr
▲ +18% YoY

Total Profit

₹ 86L
▲ Strong margins

Expenses

₹ 1.2 Cr
Operational costs

Profit Margin

30.7%
▲ Healthy

Performance Radar

Yearly Growth Comparison

Revenue vs Expenses

Profit Breakdown

Quarterly Performance Summary

Quarter Revenue Profit Growth Status
Q1 ₹ 48L ₹ 14L +8% Stable
Q2 ₹ 62L ₹ 19L +14% Growing
Q3 ₹ 74L ₹ 24L +19% Strong
Q4 ₹ 96L ₹ 29L +24% Peak

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