Total Revenue

₹ 24.8L

▲ 12.4% vs last month

Orders Today

1,284

▲ Strong demand

Conversion Rate

3.42%

Needs optimization

Avg Order Value

₹ 1,930

▼ 2.1% drop

Active Customers

18,420

▲ Growing base

Revenue Trend

Traffic Sources

Organic Search	38%
Paid Ads	26%
Social Media	18%
Email	12%
Referral	6%

Sales Target Progress

Monthly Goal

₹ 30L

82% achieved

Top Selling Products

Product	Sales	Status
Wireless Earbuds	1,240	Hot
Smart Watch	980	Trending
Bluetooth Speaker	760	Hot
Gaming Mouse	540	Seasonal

Recent Orders

Order ID	Customer	Amount	Status
#78421	Amit Sharma	₹ 2,450	Delivered
#78422	Priya Mehta	₹ 1,820	Shipped
#78423	Rahul Verma	₹ 3,120	Processing
#78424	Sneha Iyer	₹ 980	Cancelled

Profit Insight

Profit margin improved due to reduced logistics cost, but discounts increased → risk to long-term margins.

Customer Retention Insight

68% of new users do not return after first purchase. Retention improves significantly after 2nd order.

Gross Sales

₹ 18.2L

▲ 8.2% growth

Net Profit

₹ 6.4L

▲ Healthy margin

Refunds

₹ 82K

▼ High returns

Completed Orders

8,421

▲ Strong fulfillment

Monthly Sales

Sales Channels

Daily Orders Trend

Top Products Revenue

Conversion Funnel

Payment Methods Split

Total Customers

18,420

▲ +6.2% growth

New Customers

2,140

▲ Strong acquisition

Returning Customers

11,280

Repeat buyers

Churn Rate

8.4%

▼ Needs attention

Customer Segments

User Growth

Customer Satisfaction

Top Regions

Mumbai	24%
Delhi	19%
Bangalore	16%
Pune	14%
Hyderabad	11%

Customer Behavior Insights

Segment	Avg Spend	Orders/Month	Loyalty
High Value	₹ 4,200	6	High
Mid Value	₹ 2,100	3	Medium
Low Value	₹ 850	1	Low
At Risk	₹ 620	0.5	Churn Risk

Total Products

1,284

▲ Active SKUs

Low Stock Items

82

▼ Needs restock

Out of Stock

24

▼ Lost sales risk

Inventory Value

₹ 48.6L

▲ +5.3% growth

Category Stock Levels

Stock Movement

Warehouse Distribution

Stock Status

In Stock	78%
Low Stock	14%
Out of Stock	8%

Low Stock Alerts

Product	Category	Stock Left	Status
Wireless Earbuds	Electronics	12	Low
Smart Watch	Electronics	8	Critical
Running Shoes	Fashion	15	Low
Yoga Mat	Sports	6	Critical

Total Revenue

₹ 2.8 Cr

▲ +18% YoY

Total Profit

₹ 86L

▲ Strong margins

Expenses

₹ 1.2 Cr

Operational costs

Profit Margin

30.7%

▲ Healthy

Performance Radar

Yearly Growth Comparison

Revenue vs Expenses

Profit Breakdown

Quarterly Performance Summary

Quarter	Revenue	Profit	Growth	Status
Q1	₹ 48L	₹ 14L	+8%	Stable
Q2	₹ 62L	₹ 19L	+14%	Growing
Q3	₹ 74L	₹ 24L	+19%	Strong
Q4	₹ 96L	₹ 29L	+24%	Peak